1). How are Data Unions ethically different from Big Tech, seeing as they are trading user data? Yes users can consent, but why get involved in this sordid industry at all Firstly, consent is a big deal. At the moment, the data broking industry does not work on the basis of informed and overt consent. People are pressured into signing away permissions which are themselves buried on page 34, subsection B of a 62-page contract. It’s fake consent. …